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by Brian Habit

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Starting a Website

Brian, I launched a paralegal business and its website, and I was wondering if it will be successful in the long run. I hope to build it up and make a career of it, and maybe it will be worth selling in 5-10 years.

Ideally, if you want a venture such as a new website/business to be successful, you would have an astrologer do an electional beforehand. He or she would choose a favorable date and time for the launch, to support accomplishing whatever objectives you have in mind. Since you have already launched the site, we’re using astrology with hindsight. That’s not its best use, but let’s see what we can come up with. (Click here to see the electional chart.)

The chart includes a number of bright spots. The Sun and Venus (ruler of the Midheaven, representing the business) both lie in the 11th house--a great place if you especially want the business to make money. In addition, the Sun, Venus, and Jupiter lie in the top half of the chart, and that’s generally helpful.

The Moon is in Scorpio. Libra would have been better for a legal business, but Scorpio could support doing research and dealing with other people’s assets. The Moon is waxing, and that helps a business grow over time.

Other bright spots include flowing aspects that the Moon makes to three other planets. The Moon rules the 11th house (the business’s income), and it lies in the 3rd house (internal communications and the public). It trines the Sun (executive personnel). The Moon also trines Mercury, which rules the 1st house (the company’s morale and you, its owner) and the 2nd house (the ability to earn money) and co-rules the 10th house (the business). Furthermore, the Moon trines Mars, which rules the 9th house (public relations) and lies in the 7th house (legal affairs, other organizations, and customers). These trines provide support for the various affairs associated with the planets involved.  

My greatest concern is that the Moon squares both Jupiter (legal matters) and Neptune (ruling the 8th house of customers’ money). Both Jupiter and Neptune can be overly optimistic, and Jupiter co-rules the 7th house (competitors) and the 8th house, so establishing the business in a competitive marketplace may prove to be more challenging than expected. Plan carefully and conservatively for how to accomplish this. The Moon will square Neptune in seven degrees, so if you sell the business within the first seven years or so, you may be disappointed with the terms of the deal. Neptune lies in the 6th house of employees, so also take care that anyone brought on board is trustworthy and the business can afford to honor whatever commitments are made to them.

In addition, Jupiter squares the Midheaven. Therefore, caution is also in order when it comes to collecting on accounts receivable and settling accounts payable, so that the business doesn’t end up being overextended. 

On the whole, I think the chart shows a fair amount of promise.

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